About Hunter & Gather

Hunter & Gather are a multi award-winning, ancestrally inspired lifestyle brand.

We believe the conventional modern lifestyle is failing people. With poor mental health and chronic illness touching almost every household, it’s clear - it doesn’t have to be this way.

That’s where we come in.

At Hunter & Gather, we fuse ancestral wisdom with modern science to empower people to thrive. From real food and supplements - always free from refined sugar, grains, and inflammatory seed oils - to a warm, welcoming tribe and a wealth of accessible education, everything we do is designed to help people reclaim their health, one informed choice at a time.

The business is in an exciting phase of development with growth across its team, product range, sales channels and territories all expanding. There is a continued ambitious yet disciplined growth forecast, with plans to scale to £50m+ revenue within the next 3 years, having achieved a 2-year CAGR of 76% since 2023.

Reporting to: Head of E-commerce and Digital Performance

Key details:

• Full time (37.5 hours per week plus 1 hour unpaid lunch break)

• 33 days leave (inc. bank holidays)

• Flexi start time (Core business hours 10-4)

• AXA Private Healthcare

• EMI Share Options

• Location - Chafford Hundred

What is the role?

As Senior CRM & Retention Manager, you’ll be the driving force behind our customer loyalty, lifecycle marketing, and data-led retention strategies. From email flows to subscription experiences, you’ll optimise the entire customer journey - turning first-time buyers into loyal advocates, reducing churn, and elevating customer lifetime value (CLTV).

This is a high-impact, cross-functional role where you’ll wear multiple hats while laying the foundations to build out a best-in-class retention function.

Key roles and responsibilities:

CRM & Lifecycle Marketing

• Own the end-to-end CRM strategy across email, SMS, push and loyalty platforms.
  
  

• Develop and maintain a robust BAU and lifecycle marketing calendar, including onboarding, post-purchase, winback, and reactivation flows.
  
  

• Lead segmentation and personalisation efforts based on customer behaviour, purchase history, and engagement trends.
  
  

• Continuously test, via A/B and multivariate methods, analyse, and optimise campaigns to improve engagement, conversion, and retention metrics.

Retention Strategy & Execution

• Develop and own our customer retention strategy in line with broader business goals.
  
  

• Analyse churn trends and LTV drivers to implement targeted strategies that reduce drop-off and extend lifecycle.
  
  

• Identify key drop-off points and friction areas in the customer journey and implement improvements.
  
  

• Lead retention initiatives such as cross-sell/upsell campaigns, loyalty enhancements, and community-building tactics.

Subscriptions & Loyalty

• Design and scale strategies to grow our subscription customer base, increase retention, and reduce churn.
  
  

• Optimise subscription lifecycle flows, reminders, and win-back campaigns.
  
  

• Manage and refine loyalty programme initiatives to deepen customer engagement and brand affinity.

Data, Insights & Reporting

• Translate retention KPIs into actionable insight: LTV, churn rate, CAC:CLTV ratio, email ROI, campaign performance etc.
  
  

• Use tools such as Klaviyo, Skio, GA4, Shopify, and third-party CDPs to derive insights.
  
  

• Deliver clear reporting and recommendations to key stakeholders, including founders and leadership.

Customer Experience & Brand Alignment

• Collaborate with Customer Service, Product, and Brand teams to create a consistent, omni-channel customer experience.
  
  

• Use feedback loops, reviews, and surveys to influence product, CX and marketing strategies.
  
  

• Act as the customer champion, ensuring all touchpoints reflect the voice and values of Hunter & Gather.

Tech & Tools Ownership

• Own the CRM tech stack and manage integrations between email, loyalty, subscription, and ecommerce systems.
  
  

• Stay ahead of CRM & retention trends and emerging technologies that can boost performance.

Essential

• 4+ years experience managing and scaling email & SMS platforms (e.g., Klaviyo).
  
  

• Proven ability to design and optimise customer lifecycle journeys (acquisition, onboarding, retention, reactivation).
  
  

• Hands-on experience with subscription & retention tools (e.g., Skio, Recharge, Loop) for managing churn and optimising LTV.
  
  

• Ability to mentor and lead junior CRM team members while collaborating cross-functionally with Growth, Creative, and Product teams.

• Deep understanding of deliverability, consent management, and data privacy compliance (e.g., GDPR, TCPA).
  
  

• Strong knowledge of APIs and CRM data integration with broader martech stacks.

Desirable

• Experience with health, wellness, food, or supplements ecommerce.

• Passion or appreciation for health, wellness and fitness