About Hunter & Gather

Hunter & Gather are a multi award-winning, ancestrally inspired lifestyle brand.

We believe the conventional modern lifestyle is failing people. With poor mental health and chronic illness touching almost every household, it’s clear - it doesn’t have to be this way.

That’s where we come in.

At Hunter & Gather, we fuse ancestral wisdom with modern science to empower people to thrive. From real food and supplements - always free from refined sugar, grains, and inflammatory seed oils - to a warm, welcoming tribe and a wealth of accessible education, everything we do is designed to help people reclaim their health, one informed choice at a time.

The business is in an exciting phase of development with growth across its team, product range, sales channels and territories all expanding. There is a continued ambitious yet disciplined growth forecast, with plans to scale to £50m+ revenue within the next 3 years, having achieved a 2-year CAGR of 76% since 2023.

Reporting to: Head of E-commerce and Digital Performance

Key details

• Full time (37.5 hours per week plus 1 hour unpaid lunch break)

• 33 days leave (inc. bank holidays)

• Flexi start time (Core business hours 10-4)

• AXA Private Healthcare

• EMI Share Options

• Location - Chafford Hundred

What is the role?

As the Influencer Marketing Manager at Hunter & Gather, you’ll lead the development and execution of our creator and partnership strategy, building powerful relationships with influencers, ambassadors, and like-minded brands to grow our community, drive customer acquisition, and build long-term brand equity.

Reporting into the Ecommerce team, this role combines strategic thinking with hands-on campaign delivery across Instagram, TikTok, YouTube, and emerging platforms. You’ll be instrumental in transforming Hunter & Gather into a household name by launching culturally relevant, creator-led campaigns that truly connect. 

You’ll be a vital part of a mission-led team dedicated to championing real food and getting back to natural living. We exist to empower people to live their best lives, driven by real ingredients and a commitment to truth and transparency.
Key roles and responsibilities:

Design and Scale a Creator Engine

• Build and lead a scalable influencer marketing programme - from micro-influencers to high-reach ambassadors, identify, onboard and nurture brand-aligned creators.
  
  

• Develop efficient systems, workflows, and playbooks to manage outreach, briefing, campaign execution, and performance tracking.

Run Best-in-Class Influencer Campaigns

• Develop an always-on ambassador programme that drives trust, reach, and conversion. Launch these campaigns and seasonal activations across Instagram, TikTok, YouTube, and other relevant platforms.
  
  

• Craft compelling briefs that inspire authentic, high-performing content aligned with our core products and brand values.
  
  

• Work closely with Performance Marketing and Content teams to ensure campaigns deliver across brand and commercial objectives.

Develop Long-Term Creator Relationships

• Cultivate authentic, lasting connections with our top-performing creators and brand advocates.
  
  

• Transform one-off collaborations into structured ambassador or affiliate programmes that support retention and LTV goals.

Channel Innovation and Brand Building

• Stay ahead of cultural trends and emerging platforms to ensure Hunter & Gather remains relevant and visible in key communities.
  
  

• Champion storytelling that educates, inspires, and builds trust - focusing on our product benefits and the bigger “why” behind the brand.
  
  

• Work with internal creative and performance teams to align messaging and ensure consistent brand presence across all channels.
  
  

Performance, Reporting & Optimisation

• Set clear campaign objectives and performance KPIs, from reach and engagement to traffic and sales.
  
  

• Build reporting dashboards, analyse results, and use insights to inform future campaigns and budget allocation.
  
  

• Continuously test new formats, creators, and campaign structures to improve ROI and scale efficiently.

Campaign Management & Workflow Optimisation

• Develop toolkits and scalable workflows to manage influencer campaigns from briefing to reporting.
  
  

• Monitor and evaluate content performance, iterating based on data and insights to improve campaign efficiency and impact.
  
  

Essential

• 3 - 5+ years of experience in influencer marketing, creator partnerships, or community-led brand building, ideally in DTC, FMCG, or wellness.
  
  

• Proven ability to deliver measurable results from influencer and brand partnership campaigns.
  
  

• Deep understanding of social media platforms (Instagram, TikTok, YouTube) and affiliate/ambassador models.
  
  

• Excellent project management skills with the ability to run multiple campaigns simultaneously.
  
  

• Highly creative with strong commercial acumen—you can spot cultural moments and turn them into growth opportunities.
  
  

• Confident in using data and performance metrics to inform decisions and optimise strategy.
  
  

• Experience working with influencer marketing platforms (e.g. Aspire, Upfluence) and tools for campaign tracking/reporting.
  
  

• Passion for clean living, functional health, or ancestral nutrition is a strong bonus

Desirable

• Experience working within a high-growth DTC ecommerce brand, ideally in food, wellness, or lifestyle.

• Pre-existing network of creators or agencies in the health, fitness, or nutrition space.
  
  

• Experience managing ambassador or affiliate programmes at scale.
  
  

• Knowledge of tools like Shopify, Klaviyo, GA4, and social listening platforms.
  
  

• Familiarity with performance metrics such as CAC, ROAS, and LTV in the context of influencer campaigns.
  
  

• Strong copywriting skills, especially for briefs, outreach emails, or creator-facing comms.
  
  

• Experience coordinating cross-channel campaigns with performance marketing, email, or PR teams.
  
  

• Comfortable representing the brand in partner meetings or public-facing creator events.

• Passion or appreciation for health, wellness and fitness